Director, Digital Commerce and Route to Market
Core
Define and lead global digital commerce and route-to-market strategy across pureplay, retailer.com, marketplaces, retail media, digital shelf, on-demand delivery, and social commerce to drive >50% of future growth.
Role type
Director, Digital Commerce & Route-to-Market
Builds
Scalable commercial frameworks, operating models, playbooks, and execution standards for global digital commerce ecosystems.
Domain
Consumer Packaged Goods (Snacking), Digital Commerce, Global Sales Strategy
Deliverable
production ML models | product features | dashboards & analysis | research | client delivery | infrastructure | physical/clinical work -> product features (commercial frameworks, playbooks, operating models)
Required skills
Global digital commerce strategy, Route-to-market modeling, Amazon marketplace leadership, Cross-functional partnership, Team leadership, Scalable capability building, P&L ownership, Digital shelf optimization, Retail media effectiveness, Market expansion
Preferred skills
CPG industry experience, Acquisition/incubator support, Global multi-market leadership, MBA or advanced degree
Technologies
Amazon, Retailer.com, Digital Shelf platforms, Retail Media networks
Responsibilities
Define global digital commerce and route-to-market strategy; Own U.S. lead-market agenda including North America Amazon business delivery; Build scalable capabilities and governance models; Lead and develop teams for Demand Platforms, Digital Shelf, and Syndicated Content; Partner cross-functionally to optimize commercial execution; Cultivate a winning team culture in a matrixed global environment.
Seniority
Director, Global Leadership