Sr. Activation Manager, Amazon
Core
Own end-to-end planning, execution, and optimization of retail media (search, display, coupons) to drive brand and business growth.
Role type
Senior IC retail media activation manager
Builds
Retail media campaigns and dashboards for CPG brands
Domain
Retail media / eCommerce / CPG
Deliverable
product features
Required skills
Retail media campaign planning, data analytics, budget management, agency management, stakeholder collaboration, strategic storytelling
Preferred skills
Amazon Ads experience, MMM modeling, shopper marketing
Technologies
Amazon Ads, MMM Modeling
Responsibilities
Plan and optimize display media campaigns; build performance dashboards; lead advanced analytics initiatives; collaborate with retail partners and agencies; align cross-functional teams on investment strategy.
Seniority
Senior, hands-on IC
