Customer Activation Manager- FTC 12 Months
Core
Define and execute activation strategies for brands and events to engage shoppers across the UK and Ireland, aligning with retailer strategies.
Role type
Senior Customer Activation Manager
Builds
Bespoke customer solutions, activation plans, external tool kits, and selling materials
Domain
Retail / Consumer Packaged Goods
Deliverable
product features
Required skills
Strategy development, cross-functional collaboration, budget management, agency relationship management, shopper journey design, performance evaluation
Preferred skills
Commercial experience (sales, marketing, category), leadership of cross-country teams, adaptability in fast-moving environments
Technologies
N/A
Responsibilities
Own UK & Ireland activation plan alignment and execution; manage UK TRC budget allocation and stewardship; design and deliver content for internal meetings and external tool kits; manage third-party agency relationships; execute activity plans to engage shoppers in-store and online; evaluate executions and provide recommendations
Seniority
Senior, hands-on IC