Trade Marketing & Brand Activation Manager
Core
Execute U.S. trade marketing and brand activation initiatives to grow Cloetta's confectionery brands across retail, digital, and experiential touchpoints.
Role type
Trade Marketing & Brand Activation Manager
Builds
Retailer engagement programs, shopper marketing initiatives, and consumer activation campaigns for confectionery brands
Domain
Consumer Packaged Goods (CPG) / Confectionery
Deliverable
product features
Required skills
Trade marketing, shopper marketing, brand activation, project management, agency management, retail program execution, consumer insights analysis, cross-functional collaboration
Preferred skills
Food/beverage/confectionery industry experience, experience with retailer-facing initiatives
Technologies
N/A
Responsibilities
Execute U.S. marketing initiatives aligned with global brand strategies; Adapt global assets for U.S. retailer and consumer needs; Coordinate project timelines and deliver marketing programs; Create sell-in materials and lead retailer presentations; Manage trade shows, sampling events, and influencer programs; Analyze consumer trends and competitive activity to optimize marketing performance
Seniority
Mid-level, hands-on IC