Strategist, Demand Generation and Performance Marketing
Core
Design and execute data-driven demand generation and performance marketing programs for Asset Management and Asset Servicing, focusing on automated audience engagement and lead management.
Role type
Senior Demand Generation Strategist (Marketing Automation)
Builds
Automated nurture journeys, multi-channel campaigns, and lead management workflows for financial services clients.
Domain
Financial Services (Asset Management & Asset Servicing)
Required skills
Marketo, Salesforce (Sales Cloud/Financial Services Cloud), Microsoft Dynamics, campaign orchestration, lead management, data segmentation, A/B testing, data analytics, privacy compliance
Preferred skills
ABM, intent data, customer data platforms, marketing automation certifications
Technologies
Marketo, Salesforce, Microsoft Dynamics
Responsibilities
Develop demand generation strategies; build and optimize automated nurture and engagement journeys; manage lead acquisition, scoring, and handoff to sales; maintain marketing data quality and platform integrations; conduct A/B testing and performance analysis; ensure compliance with privacy and consent regulations.
Seniority
Senior, hands-on IC