Senior Manager, HCP Marketing & Promotional Execution (Neuroscience)
Core
Senior Manager responsible for executing HCP personal promotion and field-facing brand activation for the COBENFY neuroscience portfolio, translating strategy into field-ready materials and experiences.
Role type
Senior Manager, HCP Marketing & Promotional Execution
Builds
Field-facing promotional print materials, visual aids, leave-behinds, and training content for outpatient and institutional HCPs
Domain
Pharmaceutical / Neuroscience (CNS/Psychiatry)
Deliverable
product features
Required skills
HCP personal promotion execution, field partnership management, promotional asset development, project management, AOR relationship management, budget management, cross-functional collaboration, therapeutic area expertise (Neuroscience/CNS/Psychiatry), POA meeting facilitation, field engagement forum facilitation, messaging architecture contribution, regulatory compliance knowledge
Preferred skills
MBA or advanced degree, modular content ecosystem familiarity, Mosaic platform experience
Technologies
Mosaic
Responsibilities
Co-lead development and execution of personal promotion tactics; partner with AORs to manage promotional print materials; contribute to messaging architecture and brand story development; serve as marketing partner to field organization; lead preparation for POA field meetings; facilitate monthly field engagement calls; co-create field training materials; manage AOR relationships and promotional budgets; refine promotional effectiveness using field feedback and data
Seniority
Senior Manager, hands-on execution with strategic alignment