Loyalty Manager
Core
Design and lead end-to-end loyalty programs to drive acquisition, engagement, retention, and advocacy for the Super Premium pet brand ADVANCE, increasing customer lifetime value.
Role type
Strategic Loyalty Manager
Builds
Multi-channel customer journeys (email, digital, social, loyalty) and the Professional Rewards Program ecosystem
Domain
Consumer Packaged Goods (Pet Care)
Deliverable
product features
Required skills
Lifecycle strategy, CRM management, analytical skills, KPI definition, cross-functional collaboration, budget management, Australian market knowledge
Preferred skills
B2B marketing experience, user-centric design processes
Technologies
Email, digital, social, loyalty platforms
Responsibilities
Own lifecycle strategy across acquisition, engagement, retention, and advocacy; Collaborate with Breeder Services and Digital Marketing teams to deliver personalized journeys; Reimagine and manage the Professional Rewards Program; Define and drive best-in-class experiences; Report and recommend strategies by defining KPIs and analyzing results
Seniority
Mid-Senior, hands-on IC