D2B Digital Specialist
Core
Manage day-to-day eCommerce operations and digital lifecycle marketing for a direct-to-business (D2B) online store serving professional partners (breeders, vets, professionals) in the pet nutrition industry.
Role type
eCommerce Operations & Digital Lifecycle Marketing Specialist
Builds
Specialized D2B online storefront and automated email marketing journeys
Domain
Pet Nutrition / B2B eCommerce
Deliverable
product features | dashboards & analysis
Required skills
eCommerce store operations, product ranging and listing optimization, Salesforce Marketing Cloud (SFMC), automated email campaign execution, A/B testing, B2B customer engagement, loyalty program management, first-party data strategy
Preferred skills
None stated
Technologies
Salesforce Marketing Cloud (SFMC)
Responsibilities
Manage D2B digital storefront including product ranging and content accuracy; Plan, build, and deploy targeted email campaigns and automated journeys in SFMC; Partner with Loyalty Manager to design digital experiences for the ADVANCE Pro-team program; Monitor store and email metrics to drive conversion and retention; Collaborate with Brand, Connected Commerce, and agencies on commercial strategies; Align digital activities with first-party data strategy
Seniority
Mid-level, hands-on IC