Director, Ecommerce
Core
Architecting and scaling digital commerce strategy for a clinical nutrition portfolio across DTC, Amazon, and B2B channels in a regulated healthcare environment.
Role type
Director, Ecommerce
Builds
Digital sales channels, customer pathways, and analytics infrastructure for a healthcare consumer portfolio.
Domain
Consumer Health / Dietary Supplements / Regulated Healthcare
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
E-commerce strategy, P&L ownership, Amazon Seller Central management, Conversion Rate Optimization (CRO), Subscription management, SEO (including GEO/AEO), Performance media, Lifecycle marketing, Digital analytics, Cross-functional leadership
Preferred skills
MBA, Master's in Digital Commerce, Experience scaling DTC/marketplace businesses in Consumer Health
Technologies
Shopify, Amazon Seller Central, GA4, Power BI, Klaviyo, Segment, CRM, CDP, DSP
Responsibilities
Develop and execute e-commerce strategy aligned to business goals; Own digital channel P&L including revenue, margin, and CAC; Lead Amazon business operations, SEO, and advertising; Drive DTC growth via CRO, subscription management, and retention programs; Identify and launch new digital sales channels; Build digital analytics and operations team; Ensure compliance with FDA, HIPAA, and privacy regulations.
Seniority
Director, strategic leadership & hands-on execution