Brand Lead Hematology
Core
Strategic and executional leader driving commercialization of Reblozyl (Luspatercept) and Cell Therapy launches in the hematology portfolio.
Role type
Senior Brand Lead (Hematology)
Builds
Integrated brand strategies, launch plans, and omnichannel campaigns for specialty hematology products.
Domain
Pharmaceutical/Biotech, Hematology, Public and Private Healthcare Markets
Deliverable
production ML models | product features | dashboards & analysis | client delivery | infrastructure | physical/clinical work
Required skills
Strategic thinking, Launch excellence, Analytical acumen, Cross-functional leadership, Market access acumen, Public market strategy, Private market management, Product launch execution, Data-informed decision making, Budget management
Preferred skills
MBA or advanced degree, Experience in cell therapy, Expertise in institutional/government procurement
Technologies
Artificial Intelligence, Advanced analytics tools
Responsibilities
Lead development and execution of annual brand plans; Define brand positioning and messaging architecture; Drive launch readiness and execution; Lead market research and analytics initiatives; Orchestrate cross-functional launch reviews; Manage brand budget and business planning cycles.
Seniority
Senior, hands-on IC with strategic ownership
