Executive Director, Omnichannel Excellence and Personalization Lead
Core
Define and evolve BMS's multi-year omnichannel vision and maturity model across Oncology, Cardiovascular, and Neurology Therapeutic Areas to deliver AI-driven engagement capabilities at scale.
Role type
Executive Director, Omnichannel Strategy and Personalization Lead
Builds
AI-driven engagement capabilities, omnichannel workflows, and operating models for HCP, patient, and stakeholder audiences
Domain
Pharmaceutical marketing, customer engagement, and AI-driven personalization
Deliverable
product features
Required skills
Omnichannel marketing strategy, AI tooling fluency (ChatGPT, Claude, Copilot), enterprise personalization platforms (Adobe, Salesforce, Google), operating model design, team leadership (managing Directors), investment business cases, multi-vendor ecosystem management
Preferred skills
Pharmaceutical industry experience, Therapeutic Area launch cycles, machine learning and predictive analytics, global consultancy management
Technologies
Adobe, Salesforce, Google, CRM, CDP/MDM, CMP, marketing automation platforms
Responsibilities
Define and evolve omnichannel vision and maturity model; Identify and scale AI tooling for next-best-engagement; Establish standardized KPIs and measurement governance; Design end-to-end omnichannel workflows; Lead capability adoption and upskilling programs; Manage investment planning, budget tracking, and vendor contract governance; Directly manage three Directors and build team culture
Seniority
Executive Director, strategic leadership with hands-on product ownership
