Marketing Manager, Hematology
Core
Marketing and revenue/profit management of BMS Hematology products, including reimbursement expansion and new product launches.
Role type
Senior Product Manager (aligned with Marketing Manager title)
Builds
Strategic and tactical marketing plans, sales forecasts, and business initiatives for Hematology products
Domain
Pharmaceutical industry, Oncology, Hematology, rare disease
Deliverable
product features
Required skills
strategic product marketing planning, sales forecasting, cross-functional collaboration, key opinion leader (KOL) cultivation, business strategy development, investment planning
Preferred skills
experience in Oncology/Hematology/rare disease, sales and marketing background, MSL (Field medical) experience
Technologies
None stated
Responsibilities
Develop strategies to optimize sales potential and maximize ROI; Lead interactions with Sales, Medical, Alliance partners, Government affairs, and Market Access; Analyze business influences to determine commercial solutions; Identify and cultivate key opinion leaders; Collaborate with multi-disciplinary teams on business decisions
Seniority
Senior, hands-on IC with potential future people management
