Director, U.S. HCP Marketing – Admilparant (IPF/PPF)
Core
Lead US HCP marketing strategy and execution for the launch of Admilparant in IPF and PPF, translating strategy into operational readiness and field enablement.
Role type
Director, HCP Marketing (Launch)
Builds
HCP launch blueprint, messaging platform, access strategy, and field enablement for Admilparant
Domain
Pharmaceuticals, Pulmonology, Rare Disease
Deliverable
product features
Required skills
HCP marketing strategy, launch planning, insight mining, message development, marketing analytics, cross-functional leadership, matrix organization management, talent development
Preferred skills
Pulmonology experience, rare disease experience
Technologies
None stated
Responsibilities
Lead US Admilparant HCP marketing strategy for IPF/PPF launch; build HCP launch blueprint with timelines and milestones; analyze market/competitive insights to identify opportunities; partner with Medical Affairs to develop messaging; develop access strategy with Market Access; optimize HCP engagement across channels; lead agency partners; support launch readiness reporting; partner with Global Commercial on positioning; develop high-performing team
Seniority
Director, hands-on IC with people leadership