Senior Manager, Sales Planning
Core
Translating commercial strategy into actionable sales plans, driving target setting, territory design, and performance management to enable sustainable growth for premium pet food brands.
Role type
Senior Manager, Sales Planning
Builds
Revenue, volume, and distribution targets; territory structures; customer segmentation models; trade investment plans; Annual Operating Plans (AOP).
Domain
Consumer Packaged Goods (CPG) / Premium Pet Food
Deliverable
production ML models | product features | dashboards & analysis | research | client delivery | infrastructure | physical/clinical work
Required skills
Strategic planning, target setting, territory design, performance management, KPI framework development, customer segmentation, trade investment governance, cross-functional collaboration, data analysis, Excel proficiency
Preferred skills
MBA or advanced degree, experience in CPG industries, understanding of trade channels, ability to travel 20% of the time
Technologies
Excel, sales planning/analytics tools
Responsibilities
Translate business strategy into revenue, volume, and distribution targets; Define territory structure, sizing, and store prioritization; Define KPIs aligned to business objectives and track performance against plan; Develop customer segmentation based on size of prize and growth potential; Track performance against customer contracts and Joint Business Plans (JBPs); Support trade allocation decisions and evaluate ROI of trade investments; Act as connector between Sales and Finance for trade planning and execution.
Seniority
Senior Manager, hands-on IC with strategic oversight