Director, MedTech Marketing
Core
Lead the MedTech marketing function to develop integrated strategies, drive demand generation, and support business growth for IQVIA's MedTech services and solutions.
Role type
Director, MedTech Marketing (Strategic Leadership)
Builds
Global marketing strategies, demand generation programs, thought leadership initiatives, and go-to-market plans for MedTech services and solutions.
Domain
Healthcare / MedTech / Life Sciences
Deliverable
product features
Required skills
Strategic marketing leadership, MedTech industry expertise, demand generation, team leadership, budget management, stakeholder partnership, go-to-market planning, content marketing, data analytics.
Preferred skills
Master's degree, global/multi-regional experience, product launch support, technology/data marketing.
Technologies
AI-enabled marketing tools, marketing automation, analytics platforms.
Responsibilities
Develop and execute global marketing strategy; lead integrated full-funnel marketing programs; define customer segmentation and messaging; manage marketing budget and performance metrics; lead and develop the marketing team; partner with sales and business leadership.
Seniority
Director, strategic leadership with 10+ years experience