Intergrated Marketing Lead
Core
Build and lead the integrated marketing function to turn business priorities into measurable global campaigns and account-based programs that drive pipeline and customer expansion.
Role type
Senior IC Integrated Marketing Lead (Global)
Builds
Global campaign portfolio, account-based marketing programs, and scalable marketing operating model
Domain
B2B Enterprise SaaS / AI
Required skills
Integrated campaign strategy, global marketing leadership, sales-led enterprise motion, data fluency, AI-powered marketing tools, cross-functional executive communication
Preferred skills
Building marketing functions at fast-growing enterprise SaaS/AI, international expansion, industry-specific executive campaigns
Technologies
AI-powered marketing tools, automation platforms, attribution tools, forecasting systems
Responsibilities
Drive full-funnel campaign strategy across digital and offline channels; Translate business priorities into pipeline-generating programs; Orchestrate account-based marketing for high-priority accounts; Manage budgets and optimize channel mix based on performance data; Establish campaign execution rhythms and quality standards; Build and lead a high-performing digital marketing team
Seniority
Senior, hands-on IC
