Shopper Activation Manager, Drug & Mass
Core
Lead onsite and offsite media strategy and execution within Retailer Media Networks to support sales objectives and financial targets for CPG clients.
Role type
Manager, Retail Media Activation
Builds
Integrated full funnel activation plans across in-store, media, and merch placements for Key Account Retailers
Domain
CPG / Retail Media
Required skills
Retail media strategy, campaign performance analysis, Joint Business Planning, search campaign management, display media management, budget management, agency relationship management, sales target delivery, digital coupon management
Preferred skills
Managing retail media programs (Amazon Ads, Walmart Connect, Kroger Precision Marketing), client-side CPG experience, digital media landscape knowledge (search, display, social)
Technologies
Amazon Ads, Walmart Connect, Kroger Precision Marketing
Responsibilities
Own day-to-day Retailer Marketing Team relationship and annual Joint Business Planning; Plan and execute retail media, shopper, and in-store programs; Manage search and display campaigns hands-on; Support Sales Account Teams with integrated activation plans; Coach sales associates on paid search, display, and digital coupons; Manage budget, purchase orders, and invoicing for retail media investments
Seniority
Manager, hands-on IC