Brand Manager - eCommerce and Brand Building
Core
Strategic growth accelerator for a defined pet nutrition portfolio, blending traditional brand management with an eCommerce-first mindset to drive market share and category growth.
Role type
Senior Brand Manager (eCommerce and Brand Building)
Builds
Pet nutrition brand equity, digital market share, and omnichannel retail performance
Domain
Consumer Packaged Goods (CPG) / Pet Nutrition / eCommerce
Required skills
Brand management, eCommerce strategy, sales, digital marketing, financial acumen, strategic planning, advanced analytics, problem-solving, cross-functional leadership, omnichannel execution
Preferred skills
CPG industry dynamics, holistic brand building, retail execution, executive presentation, relationship management
Technologies
None explicitly stated
Responsibilities
Own and grow a designated portfolio delivering on share, revenue, and profit objectives; Develop and execute cohesive growth strategies building brand equity and accelerating eCommerce performance; Lead digital-first demand generation strategies driving awareness, traffic, conversion, and household penetration; Pioneer white-space innovation opportunities including new products and eCommerce-centric offerings; Collaborate with cross-functional teams to build and execute integrated brand campaigns and omnichannel activations; Translate consumer insights and market trends into actionable brand growth strategies; Track portfolio performance and optimize marketing investments to maximize business results
Seniority
Senior, hands-on IC