Brand Manager - eCommerce and Brand Building
Core
Strategic growth accelerator for a pet nutrition portfolio, blending traditional brand management with an eCommerce-first mindset to drive market share and category growth.
Role type
Senior Brand Manager (eCommerce & Brand Building)
Builds
Pet nutrition products and eCommerce-centric offerings for pure-play and omnichannel retail partners
Domain
Consumer Packaged Goods (CPG) / Pet Nutrition / Digital Commerce
Deliverable
Product features | dashboards & analysis
Required skills
Holistic brand building, eCommerce strategy, financial acumen, negotiation, strategic planning, advanced analytics, cross-functional leadership
Preferred skills
Experience in sales and digital marketing, understanding of CPG industry dynamics
Technologies
eCommerce platforms, marketing mix tools
Responsibilities
Manage business end-to-end across the full marketing mix (Product, Price, Place, Promotion); Develop and execute cohesive growth strategies; Lead digital-first demand generation strategies; Pioneer white-space innovation opportunities; Collaborate on integrated brand campaigns and omnichannel activations; Translate consumer insights into actionable brand growth strategies; Track portfolio performance and optimize marketing investments