GM, Gundry
Core
Lead the transformation of Gundry MD, a $350M+ health and wellness brand, from a DTC-only model into a diversified omnichannel consumer health brand with a focus on long-term brand equity and enterprise value.
Role type
General Manager (Brand Builder & Business Owner)
Builds
Omnichannel consumer health brand (Gundry MD)
Domain
Health & Wellness / Consumer Packaged Goods
Required skills
P&L ownership, brand management, omnichannel strategy, DTC marketing, consumer insights, financial fluency, team leadership, portfolio management
Preferred skills
CPG background, founder-led/PE/VC experience, subscription/retention expertise, MBA
Technologies
Amazon/marketplaces, retail channels
Responsibilities
Take end-to-end accountability for the business including brand, product, customer, marketing, and commercial strategy; Sharpen positioning, brand architecture, and the product portfolio around deep consumer insight; Protect and grow the core DTC and subscription business while building an omnichannel roadmap across Amazon/marketplaces, retail, and other potential sales channels; Own subscriber retention and LTV as core brand levers; Manage and grow multiple product categories under one brand; Develop and elevate the team by strengthening current leaders and recruiting talent; Maintain deep fluency in financial performance metrics including CAC, LTV, contribution margin, and EBITDA; Operate at a high level as a hands-on operator; Exemplify leadership company-wide as part of the Executive Team
Seniority
Senior, hands-on IC