Marketing Analytics and Transformation Associate
Core
Oversees marketing analytics reporting and supports transformation initiatives to measure brand health and campaign performance for a university.
Role type
Marketing Analytics and Transformation Associate
Builds
Dynamic dashboards, visualizations, and executive-ready deliverables (decks, memos) for university leadership and board members.
Domain
Higher Education / Marketing Analytics
Deliverable
dashboards & analysis
Required skills
Advanced Excel (lookups, pivot tables), Dashboard software (Tableau, Google Looker Studio), Data synthesis from multiple sources (CRM, social media, email, web), KPI measurement, Process improvement mapping, Project risk management, Digital advertising platform knowledge (Facebook, Instagram, LinkedIn, Google), Foundational marketing knowledge
Preferred skills
Master's degree, Consulting or business operations experience, Large-scale budgeting experience
Technologies
Excel, Tableau, Google Looker Studio, CRMs, Social Media APIs
Responsibilities
Create and sustain dynamic dashboards to measure brand health and campaign performance; Synthesize complex data sets from diverse sources to provide evidence-based recommendations; Map current-state workflows and draft process improvement findings for transformation initiatives; Prepare executive-ready materials and track action items for leadership meetings; Advise on KPI measurement prior to campaign launch; Establish benchmarks utilizing first-party data or industry trends
Seniority
Mid-level, hands-on IC
