Marketing Manager
Core
Develop and execute full-stack marketing strategy, campaigns, and content for a SaaS CRM serving food businesses (cloud kitchens, tiffin services, catering).
Role type
Full-stack marketing manager (SaaS/B2B startup)
Builds
Lead generation campaigns, email automation, website/landing pages, content assets, and marketing tech stack
Domain
SaaS / Food-tech / Logistics
Deliverable
production ML models | product features | dashboards & analysis | research | client delivery | infrastructure | physical/clinical work
Required skills
multi-channel campaign execution, paid ads management, email automation, SEO, copywriting, storytelling, no-code tools, analytics, funnel optimization
Preferred skills
food-tech experience, logistics experience, service-based platform experience
Technologies
Google Ads, Meta, Google Analytics, Mailchimp, HubSpot, Canva, Webflow, Zapier
Responsibilities
Define buyer personas and positioning; launch and optimize paid and organic campaigns; manage content calendar and brand voice; track KPIs (CAC, ROAS, conversion rates); maintain marketing tech stack
Seniority
Mid-level, hands-on IC
