Marketing Communication Lead
Core
Own and execute brand communication strategy, digital asset management, and social media operations for the Royal Canin pet nutrition brand to build equity and drive awareness.
Role type
Senior Marketing Communication Lead (Brand & Digital)
Builds
Brand communication plans, digital asset hubs, social media strategies, and influencer campaigns for pet owners.
Domain
Pet Nutrition / Consumer Packaged Goods (CPG)
Deliverable
product features
Required skills
Brand strategy, digital asset management, social media operations, influencer management, cross-functional collaboration, budget management, strategic thinking, team leadership, English communication
Preferred skills
Experience with new media opportunities, ROI optimization, navigating ambiguity
Technologies
Weibo, WeChat, social media platforms
Responsibilities
Own communication strategy and calendar for the brand; Lead creative execution of brand-level communication plans; Build and manage digital asset hubs and governance processes; Drive social media operations including content strategy, influencer management, and community engagement; Manage related budgets and improve investment effectiveness.
Seniority
Senior, hands-on IC with team leadership