Senior Assistant Manager, Brand & Digital Communications
Core
Leads high-impact brand and digital initiatives for Nanyang Business School, translating school-level strategies into integrated communications programmes to strengthen visibility and digital performance.
Role type
Senior Assistant Manager, Brand & Digital Communications
Builds
Integrated communications programmes, flagship brand initiatives, high-profile college activities, and the NBS website revamp.
Domain
Higher Education / Brand Management / Digital Marketing
Deliverable
product features
Required skills
End-to-end project delivery, vendor coordination, market research, brand strategy execution, digital asset management, SEO/AEO compliance, performance analytics, content creation, AI-assisted tools usage, stakeholder management, complex project management.
Preferred skills
Strategic thinking, adaptability, ambiguity navigation, cross-functional collaboration.
Technologies
Content management systems, marketing analytics platforms, social media channels, SEO/AEO tools.
Responsibilities
Lead end-to-end delivery of flagship brand initiatives and high-profile college activities; Research market trends and competitor activity to inform brand strategy; Lead the NBS Website Revamp and establish sustainable maintenance processes; Develop monthly performance reports on digital metrics with data-driven recommendations.
Seniority
Senior, hands-on IC