Key Account Manager
Core
Leading and managing sales and merchandising teams to deliver strategic KPIs, customer contracts, and execution targets for MARS business in modern trade accounts.
Role type
Senior Key Account Manager (Modern Trade)
Builds
Customer networks, annual business development agreements (BDA), and high-performance sales execution.
Domain
FMCG / Food & Beverage / Modern Trade
Deliverable
production ML models | product features | dashboards & analysis | research | client delivery | infrastructure | physical/clinical work
Required skills
Team leadership, KPI delivery, contract negotiation, forecast planning, event planning, stakeholder management, planogram implementation, inventory management
Preferred skills
Strategic account management, incremental growth identification, long-term activity planning
Technologies
None explicitly stated
Responsibilities
Lead and develop sales and merchandising teams to achieve high performance; Coordinate line management of merchandisers and sales reps across store territories; Build customer networks and relations; Execute annual BDA contracts with customer HQs; Deliver freshness targets and zero returns; Manage forecast planning for modern trade customers; Plan and execute big events and store-specific activities; Identify incremental opportunities in stores; Model behaviors per Mars 5 Principles.
Seniority
Senior, hands-on IC with line management responsibilities
