Senior Manager, Marketing Operations - Orchestration & Automation Strategy
Core
Lead marketing orchestration operations and automation strategy across the buyer journey to ensure coordinated, data-driven engagement and lifecycle progression.
Role type
Senior Manager, Marketing Operations (Orchestration & Automation)
Builds
Integrated, scalable customer journeys and operational frameworks for inbound/outbound marketing motions.
Domain
B2B Healthcare Marketing
Deliverable
production ML models | product features | dashboards & analysis | client delivery | infrastructure
Required skills
Marketing Operations strategy, Lifecycle Marketing, Demand Generation, Revenue Operations, Marketing Automation (Marketo, HubSpot, Pardot), CRM (Salesforce), Data Modeling, Lifecycle Architecture, Segmentation, Personalization, Suppression Logic, Trigger Rules, Audience Governance, Marketing-to-Sales Handoff, BI Tools (Tableau, Power BI), Systems Thinking, AI-enabled Marketing Use Cases, Prompt Engineering, Workflow Automation, Integration of AI into Marketing Stacks, AI Governance, Data Privacy, Ethical Considerations in AI
Preferred skills
Generative AI, Predictive Analytics, CDPs, Intent Data Platforms, Change Management, Stakeholder Alignment
Technologies
Marketo, HubSpot, Pardot, Salesforce, Tableau, Power BI, Generative AI, Predictive Analytics, CDPs, Intent Data Platforms
Responsibilities
Design and govern operational frameworks for prospect movement across programs and campaigns; Define contact strategy, audience prioritization, and engagement governance; Prioritize competing programs targeting the same audience; Partner with Demand Generation and Digital Experience teams for coordinated buyer journeys; Translate journey strategies into operating rules, automation logic, and governance standards; Identify gaps and friction in the buyer experience; Continuously test and refine journey logic, segmentation, and personalization through experimentation; Operationalize AI-enabled capabilities in partnership with AI leadership; Define repeatable frameworks and best practices for scaling transformation efforts.
Seniority
Senior Manager, hands-on IC with strategic oversight
