Senior Manager, Go-to-Market Growth Strategy
Core
Define and translate growth strategy into actionable Sales plays and motions to drive dealer and revenue growth for a used and new car financing company.
Role type
Senior Manager, Go-to-Market Growth Strategy
Builds
Sales strategies, prioritization frameworks, and execution plans for dealer-facing initiatives
Domain
Automotive Finance / B2B Sales Strategy
Deliverable
product features
Required skills
Strategic thinking, analytical skills, segmentation logic, CRM workflow design, cross-functional influence, business judgment, sales behavior understanding
Preferred skills
GTM operating models familiarity, analytics tool proficiency
Technologies
CRM systems, analytics tools
Responsibilities
Synthesize inputs from Product Marketing and GTM Analytics to define clear, actionable Sales strategies; Design repeatable Sales strategies that clarify target dealers, outreach approach, and required field actions; Define where Sales should spend time across segments, initiatives, and dealer opportunities; Partner with Sales Enablement to ensure Sales strategies are clearly operationalized and executed in the field; Define success metrics for Sales strategies including adoption, behavior change, and revenue impact
Seniority
Senior Manager, hands-on IC with strategic oversight