Sr. Marketing Campaign Specialist
Core
Develop and execute integrated omnichannel marketing campaigns to drive customer acquisition, retention, product adoption, and revenue growth in the medical/healthcare sector.
Role type
Senior Marketing Campaign Specialist (B2B Healthcare)
Builds
Lead generation campaigns, email programs, social media initiatives, paid search/display ads, and landing pages for medical equipment.
Domain
Healthcare / Medical Devices / B2B Marketing
Required skills
Omnichannel campaign strategy, performance marketing, marketing automation, CRM management, data analytics, project management, budgeting, cross-functional collaboration
Preferred skills
B2B healthcare experience, demand generation, growth marketing, creative brief development
Technologies
Marketing automation platforms, CRM systems, reporting tools, project management software
Responsibilities
Develop campaign strategies and audience targeting plans; manage multi-channel digital execution and timelines; analyze performance metrics and recommend optimizations; coordinate with sales, analytics, and creative teams; track expenditures and ROI; prepare KPI reports.
Seniority
Senior, hands-on IC