Senior Manager, Customer Retention
Core
Drive revenue and growth by developing and implementing strategies to increase member retention, renewal performance, and lifetime value (LTV) for the DentalPlans.com member base.
Role type
Senior Manager, Customer Retention
Builds
CRM platform segmentation and personalization strategies, multi-channel retention campaigns, and renewal revenue forecasts
Domain
Healthcare technology / Dental practice management
Required skills
Customer retention strategy, CRM platform management (HubSpot, Salesforce), segmentation and personalization, data analytics, cohort analysis, health scoring, cross-functional partnership, team management
Preferred skills
Subscription mechanics expertise, Master's degree
Technologies
HubSpot, Salesforce, Microsoft Excel, Outlook, PowerPoint, Word
Responsibilities
Own retention strategy and revenue targets tied to voluntary member renewal; manage CRM platform segmentation and personalization logic; translate retention risk data into leadership recommendations; build forward-looking renewal revenue forecasts; direct multi-channel campaigns across the member journey; synthesize voice-of-customer signals to improve member portal and contact center practices
Seniority
Senior, hands-on IC with management responsibilities