Marketing Lead Development Specialist
Core
Analyse lead and campaign data to measure effectiveness, identify trends, and perform lead scoring to identify high-potential prospects in life sciences and diagnostics.
Role type
Marketing Lead Development Specialist
Builds
Lead nurturing strategies and campaigns to engage and qualify prospects for sales handoff
Domain
Life sciences, diagnostics, biotechnology, B2B
Deliverable
dashboards & analysis
Required skills
Data analysis, Lead qualification, Lead scoring, Campaign management, CRM management, Reporting, Process improvement
Preferred skills
Salesforce.com, Marketing automation tools, Sales intelligence platforms
Responsibilities
Collaborate with marketing and sales teams to develop lead nurturing strategies; Identify and qualify prospects; Coordinate lead handoff and documentation; Generate regular reports on KPIs including lead quality and conversion rates; Evaluate and refine lead qualification processes and criteria
Seniority
Mid-level, hands-on IC