Marketing Operations Lead
Core
Own and scale the marketing operations function, managing the martech ecosystem, optimizing lead management, and driving revenue growth through data and automation.
Role type
Senior Marketing Operations Lead (B2B SaaS)
Builds
Scalable marketing technology ecosystem, automated workflows, and data-driven reporting dashboards
Domain
B2B SaaS / Marketing Technology / Data Operations
Required skills
HubSpot (Marketing/Operations Hub), CRM management (Zoho), automation (Zapier), lifecycle marketing, lead management, funnel analytics, BI tools, API/webhook integrations
Preferred skills
SQL, Google Tag Manager, GA4, Looker Studio/Tableau/Power BI, AI-powered workflows, data privacy regulations (GDPR)
Technologies
HubSpot, Zoho CRM, Zapier, Domo, Google Tag Manager, GA4, Looker Studio, Tableau, Power BI
Responsibilities
Manage and optimize the core martech stack; Design and manage lead routing and lifecycle automations; Ensure CRM data accuracy and health; Support campaign setup and QA; Build reporting dashboards for funnel performance; Manage integrations between platforms; Identify bottlenecks for process improvement
Seniority
Senior, hands-on IC