Lead Marketing Data Analyst (x/f/m)
Core
Lead Marketing Data Analyst serving as the analytical reference for B2B Performance Marketing, transforming complex cross-channel data into actionable insights for acquisition, attribution, and customer value.
Role type
Senior Marketing Data Analyst (Lead)
Builds
Production ML models for lead scoring, unified conversion paths, and forecasting; dashboards for LTV/SAC and performance tracking.
Domain
B2B SaaS / Performance Marketing / Growth Analytics
Deliverable
production ML models | dashboards & analysis
Required skills
SQL, Multi-touch attribution modeling, Incrementality testing (user-based, geolift), Marketing Mix Modeling, Cohort analysis, LTV/SAC modeling, Funnel optimization, Data visualization (Amplitude, Tableau, Looker, Metabase), English (fluent), French (fluent)
Preferred skills
Python or R for statistical modeling and ML, Product-led growth (PLG) data experience, Team leadership, German basics
Technologies
BigQuery, Amplitude, Tableau, Looker, Metabase
Responsibilities
Pilot multi-touch attribution models and define unified conversion definitions; Build and maintain cohort retention curves and LTV/SAC reporting; Design and deploy ML-based lead scoring models for Sales; Ensure data availability and reliability for CRM and Digital Analyst teams; Operate performance dashboards and implement AI-assisted anomaly detection.
Seniority
Senior, hands-on IC with mentorship potential