Senior Digital Marketing Technology Specialist
Core
Manage and optimize the end-to-end marketing technology ecosystem to support digital marketing, lead generation, customer engagement, and data-driven decision-making for a life sciences diagnostics company.
Role type
Senior Digital Marketing Technology Specialist
Builds
Scalable demand generation infrastructure, MarTech roadmaps, and personalized customer engagement frameworks.
Domain
Life Sciences / Digital Marketing Technology
Required skills
Salesforce, Marketing Automation (Marketo), JavaScript, HTML, CSS, APIs, Headless CMS, GA4, Google Tag Manager, Google Ads, Data Governance, Consent Management
Preferred skills
Adobe Experience Manager, OneTrust/Ketch, GDPR/CCPA/ADA compliance expertise
Technologies
Salesforce, Marketo, Google Tag Manager, Google Ads, GA4, OneTrust, Ketch, Adobe Experience Manager
Responsibilities
Manage MarTech architecture and roadmap; Design and optimize demand generation infrastructure; Implement segmentation and lead scoring frameworks; Serve as technical lead for solution development and partner oversight; Support website security, tracking, and privacy management processes.
Seniority
Senior, hands-on IC