Senior Digital Marketing Technology Specialist
Core
Manage and optimize the marketing technology ecosystem to support digital marketing, lead generation, customer engagement, and data-driven decision-making for life sciences and diagnostics products.
Role type
Senior Digital Marketing Technology Specialist (MarTech Architect & Technical Lead)
Builds
Scalable demand generation infrastructure, MarTech roadmaps, and data-driven customer engagement systems
Domain
Life Sciences / Diagnostics / Biotechnology
Deliverable
production ML models | product features | dashboards & analysis
Required skills
MarTech ecosystem architecture, Salesforce, Marketing automation, JavaScript, HTML, CSS, APIs, Headless CMS, GA4, Google Tag Manager, Google Ads, Data governance, Consent management
Preferred skills
Adobe Experience Manager, OneTrust/Ketch, Privacy regulations (GDPR, CCPA, CAN-SPAM, ADA)
Technologies
Salesforce, Marketo, Google Tag Manager, Google Ads, GA4, Adobe Experience Manager, OneTrust, Ketch
Responsibilities
Manage MarTech architecture and roadmap; Design scalable demand generation infrastructure; Implement segmentation, lead scoring, and personalization frameworks; Serve as technical lead for MarTech initiatives; Support website security, tracking, and privacy management processes
Seniority
Senior, hands-on IC
