Senior Business Systems Analyst
Core
Partner with business owners to shape the systems roadmap and solution requirements to drive the optimization of the Marketing SaaS ecosystem and Salesforce lead-to-opportunity process.
Role type
Senior Business Systems Analyst (MarTech & Salesforce)
Builds
Optimized lead-to-opportunity flows, campaign tracking, and integrated MarTech/Salesforce systems
Domain
SaaS, Marketing Technology, Salesforce
Required skills
Salesforce Sales Cloud, Marketo/Pardot/HubSpot, Lead-to-Opportunity lifecycle, API integrations, Agile/Scrum, User Acceptance Testing (UAT), Data integrity management
Preferred skills
Salesforce Certified Administrator, Salesforce Certified Business Analyst
Technologies
Salesforce Sales Cloud, Marketo, Pardot, HubSpot, Eloqua, Flow Builder, Process Builder, REST APIs, Webhooks
Responsibilities
Own and optimize the Lead-to-Opportunity end-to-end flow across Salesforce and MarTech; Translate business processes into system behavior for lead routing and campaign attribution; Lead discovery sessions to capture business goals and technical requirements; Collaborate with developers to configure custom objects, flows, and integration pipelines; Oversee UAT, bug management, and change control processes; Partner with analytics teams to ensure correct pipeline attribution models.
Seniority
Senior, hands-on IC
