Senior Marketing Executive - Customer Engagement
Core
Deliver customer engagement campaigns to increase value, retention, and product usage for Bupa's health insurance customer base.
Role type
Senior Marketing Executive (Customer Engagement)
Builds
Customer engagement campaigns, lifecycle communications, and health/wellbeing content plans.
Domain
Health insurance and financial services
Deliverable
product features
Required skills
Campaign management, project management, customer lifecycle marketing, audience segmentation, content planning, stakeholder management, data-driven optimization, compliance knowledge
Preferred skills
Experience in regulated environments (insurance, financial services, healthcare), multi-channel marketing (email, digital, social, direct)
Technologies
CRM, email platforms, digital marketing tools
Responsibilities
Deliver campaigns across multiple channels, manage projects from brief to execution, support new product launches, create and optimize lifecycle communications, develop content plans, work with data teams on segmentation, brief creative teams, monitor performance, ensure FCA compliance
Seniority
Mid-level (2-5 years experience), hands-on IC