Performance Marketing Director
Core
Own the performance marketing engine for Samsung TV Plus, a subscription-free FAST streaming service, driving growth in MAU, retention, and hours of viewing through paid media, attribution, and on-device campaigns.
Role type
Senior individual contributor performance marketing director
Builds
Paid and general media strategies across display, programmatic, video, and Samsung TV surfaces; automated ad programs; on-device promotional campaigns
Domain
Streaming / FAST (Free Ad-supported Streaming Television) / Digital Advertising
Required skills
Programmatic and DSP campaign management, Attribution methodology (MMM, incrementality testing), Marketing mix modeling, SQL, P&L ownership, Agency management, Data synthesis, Creative testing frameworks, Funnel optimization, Cohort tracking, Regional playbook development
Preferred skills
Streaming service experience (SVOD/AVOD/FAST), AI-native marketing operations, Technical SEO infrastructure, Marketing automation integration
Technologies
DSPs, Analytics platforms, A/B testing infrastructure, SQL, Attribution tools
Responsibilities
Develop global performance marketing strategy and FY27 plan, Execute automated display ad programs at scale, Manage marketing tech stack and DSP integrations, Partner with Samsung HQ on on-device and hardware-integrated campaigns, Audit in-market creative and placements for quality, Report marketing contribution to MAU and HOV, Manage media buying agency relationships
Seniority
Senior, hands-on IC
