Media Director
Core
Lead and optimize paid media, performance marketing, and measurement strategies for Samsung's Corporate Marketing division to drive brand visibility and business growth.
Role type
Senior Media Director (Digital Marketing & Measurement)
Builds
Integrated cross-media marketing programs, AI-driven brand visibility strategies (AEO/GEO), and data-driven media measurement frameworks.
Domain
Consumer Electronics / Digital Marketing / Media Buying
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
Paid media strategy, performance marketing, media measurement (MMM, MTA, attribution), Google Ads/AdWords, SEO/AEO/GEO, cross-functional leadership, data analysis, agency management, financial planning for media spend.
Preferred skills
Experience in high-growth B2C environments, hands-on campaign execution, innovative test-and-learn methodologies, AI platform optimization.
Technologies
Google Analytics, Google AdWords, Microsoft Office Suite, eCommerce platforms.
Responsibilities
Lead and develop a team spanning Paid Media, Performance Marketing, and Measurement; drive media strategy and planning for Corporate Marketing; define and execute best-in-class marketing campaigns aligned with business goals; shape media measurement strategy with global teams; ensure stakeholder alignment; develop innovative media approaches and test campaigns; strategize Answer Engine and Generative Engine Optimization; manage financial controls for media spend; act as liaison between media agencies and internal teams; establish reporting cadence and KPI dashboards; collaborate with global HQ on media pilots.
Seniority
Senior, hands-on IC with strategic leadership
