Executive Director, Integrated Marketing (Home Entertainment)
Core
Senior strategic marketing leader owning end-to-end integrated marketing strategy for Samsung's Home Entertainment portfolio (TVs, Audio, Monitors, Memory), driving innovation and activating consumer touchpoints across all channels.
Role type
Senior IC Executive Director, Integrated Marketing
Builds
Integrated marketing plans, campaigns, and strategies for consumer electronics products
Domain
Consumer Electronics / Home Entertainment
Deliverable
product features
Required skills
Category strategy, full-funnel marketing planning, paid media strategy, creative direction, campaign performance optimization, stakeholder alignment, budget management, retail media strategy
Preferred skills
Data-driven decision making, cross-functional collaboration, global HQ liaison experience
Technologies
CTV/OTT, Programmatic, Retail Media Platforms (Best Buy Ads, Amazon Advertising), MMM
Responsibilities
Develop go-to-market strategies for multiple product categories; Lead full-funnel product launch planning; Build integrated marketing campaigns spanning paid media, social, and partnerships; Oversee national and retail paid media strategies; Define campaign KPIs and attribution frameworks; Prepare executive-level strategy documents
Seniority
Senior, hands-on IC