Director, Paid Media
Core
Lead the holistic paid media ecosystem across national, retail, and performance channels to maximize sales, efficiency, and brand equity for Samsung Home Entertainment.
Role type
Director, Paid Media
Builds
Integrated paid media strategies and campaigns for Samsung Home Entertainment products
Domain
Consumer Electronics / Retail Media / Performance Marketing
Required skills
Media strategy and planning, Campaign management, Marketing Mix Modeling (MMM), Multi-Touch Attribution (MTA), Budget allocation, Team leadership, Data-driven decision making
Preferred skills
Consumer electronics experience, Multi-agency relationship management, Advanced media platform proficiency (DV360, CM360, The Trade Desk, Amazon DSP), People management
Technologies
DV360, CM360, The Trade Desk, Amazon DSP, Retail Media Networks, Microsoft Office
Responsibilities
Develop and oversee integrated national paid media strategies, Manage campaigns across linear, CTV/OTT, display, social, search, and retail media channels, Optimize campaigns based on performance data and advanced analytics, Build and manage relationships with media agencies and external vendors, Create and manage media budgets across all channels, Report on key performance metrics to leadership
Seniority
Director, strategic leadership with hands-on oversight