Senior Manager of Integrated Marketing
Core
Develops and leads integrated marketing strategies and campaigns that translate business objectives and consumer insights into compelling experiences across the consumer journey.
Role type
Senior Manager, Integrated Marketing
Builds
Cohesive, full-funnel marketing plans and high-priority integrated campaigns
Domain
Consumer Electronics / Mobile Technologies
Deliverable
product features
Required skills
Integrated marketing strategy, cross-functional leadership, campaign development, stakeholder influence, data-driven optimization, executive presentation
Preferred skills
MBA or advanced degree
Technologies
Microsoft Office (PowerPoint, Excel)
Responsibilities
Lead development of integrated marketing strategies connecting business objectives and consumer insights; Own high-priority integrated campaigns from brief through optimization; Serve as central integrator across Product, Brand, Creative, Media, and other teams; Translate data into actionable insights for campaign performance; Present strategic recommendations to senior leadership
Seniority
Senior Manager, strategic & operational leadership
