Chief Marketing TV / AV
Core
Develop communication plans and marketing activities for TV/AV products, managing budgets and launching new products.
Role type
Senior Marketing Manager (TV/AV)
Builds
Marketing campaigns, communication materials, and product launches for Home Entertainment products
Domain
Consumer Electronics / Home Entertainment
Deliverable
product features
Required skills
Marketing strategy, budget management, ATL/BTL/PR/Digital campaign planning, product launch execution, stakeholder coordination, media relations
Preferred skills
Digital Marketing, Retail Marketing, co-marketing partnerships
Technologies
APMS system, Excel
Responsibilities
Manage product communication strategy, develop marketing calendars, manage TV marketing budget, execute marketing activities, launch new products, coordinate with agencies, act as spokesperson for media interviews
Seniority
Senior, hands-on IC