Senior Product Marketing Manager
Core
Shape and execute go-to-market strategy for Workiva's Sustainability Management solutions, translating complex regulatory and AI-enabled capabilities into compelling market narratives for enterprise buyers.
Role type
Senior Product Marketing Manager (Sustainability Management)
Builds
Go-to-market strategy, launch plans, sales enablement materials, and market insights for Workiva's Sustainability Management platform.
Domain
Sustainability, ESG, regulatory reporting, and AI-driven data management for enterprise organizations.
Deliverable
product features
Required skills
B2B SaaS product marketing, go-to-market strategy, positioning and messaging, cross-functional stakeholder alignment, launch execution, sales enablement, market insight analysis, competitive positioning, AI-enabled innovation communication.
Preferred skills
Sustainability/ESG fluency, enterprise software positioning experience, storytelling for complex regulatory topics, revenue mindset, cross-functional leadership, customer obsession, AI fluency.
Technologies
AI-enabled platforms, generative models, competitive research tools.
Responsibilities
Develop differentiated positioning and messaging for sustainability solutions; partner with Product and Sales to align on roadmap and launch priorities; lead high-priority launches and campaigns; enable sales teams with tools and narratives; translate market and regulatory insights into actionable business context.
Seniority
Senior, hands-on IC
