Sr. Product Marketing Manager - AI GTM Strategy, EMEA
Core
Translate global AI product narratives and roadmap into regionally activated content, training, and field support for Smartsheet's EMEA sales organization to drive pipeline and expansion.
Role type
Senior Product Marketing Manager (AI GTM Strategy)
Builds
EMEA-specific AI positioning guides, sales enablement materials, MCP use-case content, and customer activation frameworks.
Domain
Enterprise Work Management / AI / EMEA Markets
Deliverable
product features
Required skills
B2B SaaS product marketing, regional GTM strategy, AI/automation concepts, European regulatory landscape (GDPR/AI Act), competitive intelligence, technical writing, stakeholder management
Preferred skills
Experience with Model Context Protocol (MCP), agentic workflows, data sovereignty
Technologies
Smartsheet platform, Highspot, MCP
Responsibilities
Execute regional activation of global AI narrative, develop EMEA-specific AI positioning guides, serve as primary AI enablement resource for field teams, support regional GTM for MCP platform, develop customer activation programs, maintain competitive intelligence on AI positioning.
Seniority
Senior, hands-on IC
