Sr. Manager CRM
Core
Leads lifecycle marketing strategies to drive customer acquisition, engagement, retention, and lifetime value across omnichannel touchpoints.
Role type
Senior Manager, CRM & Lifecycle Marketing
Builds
Omnichannel consumer journeys, automated email/SMS/push campaigns, and personalization programs.
Domain
Consumer Electronics / Digital Marketing
Deliverable
product features
Required skills
CRM strategy, lifecycle marketing, omnichannel journey design, campaign governance, data-driven personalization, cross-functional leadership, business forecasting, agency management
Preferred skills
MBA, experience with marketing automation platforms, predictive audience modeling
Technologies
CRM platforms, marketing automation tools, analytics platforms
Responsibilities
Define CRM strategy aligned with business objectives; lead campaign planning and governance across email, SMS, and push; optimize end-to-end consumer journeys; own CRM KPIs including revenue and engagement; present strategic initiatives to senior leadership; manage agency partners and cross-functional projects.
Seniority
Senior, hands-on IC with team leadership