Growth Marketing Manager - Web & Conversion
Core
Architecting the marketing website as a conversion engine by building analytics infrastructure, running rigorous experimentation programs, and owning SEO/organic strategy to turn traffic into measurable pipeline.
Role type
Growth Marketing Manager (Web & Conversion)
Builds
Conversion-optimized web pages, analytics infrastructure, and experimentation programs
Domain
B2B Fintech SaaS
Deliverable
production ML models | product features | dashboards & analysis
Required skills
CRO, web analytics, A/B and multivariate testing, SEO strategy, CMS management, behavioral research tools
Preferred skills
SQL, BigQuery, Salesforce, Marketo, HubSpot, BI tools, AI-driven discovery platforms
Technologies
GA4/GA360, Google Tag Manager, Heap, Optimizely, VWO, Webflow Optimize, Convert, Hotjar, FullStory, Microsoft Clarity, WordPress, Webflow, Contentful, Looker Studio, Tableau, Power BI
Responsibilities
Build and manage analytics infrastructure across every touchpoint; design and run A/B and multivariate testing programs; own SEO and organic growth strategy; build and manage pages independently using a CMS; identify friction points using behavioral research tools.
Seniority
Mid-Senior, hands-on IC