Front-End Development and Conversion Rate Optimization (CRO) Manager
Core
Own the experimentation program to turn paid traffic into signups, activations, and revenue across the on-site funnel.
Role type
CRO Manager (hands-on IC)
Builds
Marketing site, landing pages, and signup/onboarding funnels
Domain
AI voice technology / SaaS growth
Deliverable
production ML models | product features | dashboards & analysis
Required skills
CRO strategy, A/B and multivariate testing, statistical rigor, front-end development (HTML, CSS, JavaScript), funnel analytics, cross-functional partnership
Preferred skills
server-side testing, feature-flag infrastructure, technical audience marketing
Technologies
Optimizely, VWO, Statsig, GrowthBook, GA4, Amplitude, Mixpanel
Responsibilities
Own CRO strategy and experimentation roadmap; form hypotheses from data; design, build, QA, and launch tests; partner with design/engineering/copy to ship variants; analyze results and document learnings; instrument funnel analytics; align on-site conversion with paid/lifecycle traffic; raise experimentation velocity
Seniority
Manager, hands-on IC