Senior Web Platform Manager
Core
Strategic owner of onxmaps.com and associated web properties, driving growth, conversion, and operational efficiency for a multi-vertical outdoor tech company.
Role type
Senior Web Platform Manager (Growth & Operations)
Builds
onX web ecosystem (onxmaps.com, adventureprojects.net, outdoorproject.com, toprut.com) serving Hunt, Offroad, Backcountry, and Fish verticals.
Domain
Outdoor recreation technology / Digital Marketing / Web Operations
Deliverable
product features
Required skills
Web strategy & roadmap planning, Conversion Rate Optimization (CRO) & A/B testing, Web analytics (GA4), CMS architecture & content modeling, SEO & structured data, Cross-functional program management, Stakeholder alignment, Core Web Vitals & performance optimization, AI-driven discovery strategies.
Preferred skills
Cross-platform product experience, AI content tools, Team leadership, CMS migrations, Schema markup implementation.
Technologies
VWO, Optimizely, GA4, Google Search Console, Tableau, Headless CMS, AI tools.
Responsibilities
Define 6–12 month web roadmap balancing growth and brand needs; Own website funnel conversion and run experiments; Establish scalable web production processes; Partner on CMS architecture and content models; Oversee web project pipeline and cross-functional workflows; Manage external agency and vendor partners.
Seniority
Senior, hands-on IC with potential to lead a small team.