Proposition Marketing Manager
Core
Translating commercial insight, product capability, and market context into clear, differentiated value propositions and messaging frameworks that drive growth.
Role type
Senior B2B proposition marketing manager
Builds
Strategic market-facing propositions, messaging frameworks, sales enablement materials, and global campaign foundations
Domain
B2B marketing in commodities, energy, chemicals, and financial data
Deliverable
product features
Required skills
proposition marketing, content strategy, commercial copywriting, translating complex insight into messaging, developing value propositions, producing B2B content, briefing creative teams, stakeholder management
Preferred skills
experience in energy, chemicals, commodities, or financial data
Technologies
None stated
Responsibilities
Translate commercial insight and product capability into clear, differentiated value propositions; Develop messaging frameworks, narrative structures, and campaign foundations; Own the connection between business insight and external communication; Own the marketing calendar as an end-to-end production system; Ensure every activity is aligned to the messaging hierarchy; Develop sales enablement materials including talk tracks, email copy, and objection-handling frameworks; Partner with regional teams to localise and activate global propositions
Seniority
Senior, hands-on IC
