Product Marketing Manager
Core
Shape go-to-market strategies, positioning, and messaging for a specific product domain (e.g., RCS or OTT) within Infobip's full-stack cloud communication platform.
Role type
Product Marketing Manager
Builds
Go-to-market strategies, positioning, messaging, and pipeline-building initiatives for AI-driven customer engagement solutions.
Domain
B2B Technology / Cloud Communication / Telecom
Deliverable
product features
Required skills
B2B marketing and sales enablement, translating technical features into customer value propositions, customer engagement and insights gathering, public speaking and event participation, data-driven decision making, cross-functional collaboration.
Preferred skills
Experience with CPaaS, telco, RCS, or OTT ecosystems, deep understanding of customer needs in complex solution-based environments.
Technologies
AI-driven customer engagement tools, CPaaS, RCS, OTT
Responsibilities
Own and drive product marketing activities for a dedicated product area; Build and execute go-to-market strategies; Translate technical product features into clear customer value propositions; Collaborate with Product, Sales, and Revenue teams; Engage directly with customers and partners to develop stories and gather insights; Act as an external-facing representative through events and public speaking.
Seniority
Mid-level, hands-on IC