Product Marketing Director - EMEA
Core
Own product marketing strategy, messaging, and go-to-market execution for Workiva's Finance, GRC, or Industry solutions across EMEA.
Role type
Product Marketing Director (IC)
Builds
GTM strategy, differentiated messaging, sales assets, and market insights for Workiva's platform.
Domain
SaaS / Financial Reporting / GRC / Financial Services
Deliverable
product features
Required skills
B2B product marketing, GTM strategy, market narrative definition, competitive intelligence, sales enablement, cross-functional leadership, regulatory awareness, customer insight translation, AI tool usage.
Preferred skills
Storytelling for technical products, cross-functional influence, customer focus, AI fluency, domain expertise in financial reporting/GRC/financial services.
Technologies
AI tools
Responsibilities
Define and own market narrative and positioning; drive end-to-end go-to-market strategy; create sales assets and enablement materials; gather and synthesize customer and competitive insights to inform product and business strategy.
Seniority
Senior, hands-on IC