Business Unit Manager - Influencer
Core
Own the overall success of assigned client accounts within the Influencer practice, including strategy direction, client relationship management, team leadership, and commercial performance.
Role type
Senior IC Business Unit Manager (Influencer Marketing)
Builds
Influencer campaigns and client account growth
Domain
Marketing / Influencer Marketing
Required skills
Influencer marketing strategy, client relationship management, team leadership, budget management, campaign direction approval, creator casting sign-off, account profitability analysis, stakeholder management, performance review, process ownership
Preferred skills
Postgraduate qualification in Marketing/Communications/Media, experience with influencer management platforms (Upfluence, Aspire, Grin), experience with social platform analytics suites, experience with audience research platforms (GWI, Brandmapp), experience with agency management systems (Magnetic, Asana)
Technologies
Upfluence, Aspire, Grin, GWI, Brandmapp, Magnetic, Asana
Responsibilities
Set and approve account direction and campaign direction; Hold final sign-off on creator casting and commercial fit; Directly line-manage all Lead-tier team members; Manage talent budgets and margin health; Lead major client meetings and senior relationship management; Identify and pursue upsell and new business opportunities; Monitor workload health and escalate resourcing risks
Seniority
Senior, hands-on IC